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Tuesday, November 23, 2010

Science and Popular Science magazines, 1872-2007

William Huber, Tara Zepel, Lev Manovich. 2010.


This project explores changing strategies in use of images, layout, and content of two magazines: Science (1880-) and Popular Science (1872-). By arranging thousands of magazine pages into s single high resolution image, we are able to reveal gradual temporal changes over long historical periods.

This visualization shows evolution of Popular Science over 125 years (1882-2007):

Popular_Science_1882-2007_5_yr_intervals
Data: Popular Science magazine - one issue per every five years from the beginning of magazine publication.
Timescale: 1882 to 2007.
Mapping: The issues are arranged in the order of publication (left to right, top to bottom).


Now lets zoom and compare the first few decades of Time and Popular Science magazines. At first, Science includes photographs and hand crafted illustrations. These images are the legitimate parts of the process of creating scientific knowledge. However within about 10 years they disappear almost completely. The only images that are now generally permitted are graphs: illustration and photo documentation are increasingly treated as a way of communicating the work of science, rather than belonging to the work of science itself. In the last decades of the 19th century scientists make new discoveries that are translated into key technologies of modern society (electricity, wireless communication, etc.) These technologies and the models that inform them are less about understanding the visible and increasingly about the knowledge of, and the explanatory power of, the invisible. Visualization of 9801 pages of Science reflects this increasing importance of the invisible, and the relegation of the visual to explanation.


Science magazine 1880-1906
Data: All issues of Science magazine from the beginning of publication in 1880 to 1906. Our visualization uses every 3rd page of every issue (9801 pages total).
Timescale: 1880-1906.
Mapping: The pages are arranged in the order of publication (left to right, top to bottom).



In the first three decades of its publication, Popular Science used very few images. In fact, if we compare Science and Popular Science in the 1880s, we discover that the latter was at first more “scientific.” While photographs and illustrations accompanied Science articles, Popular Science used only occasional graphs. Over time the two magazines reverse their visual strategies. Science banishes photographs and illustrations as they come to be considered inappropriate for proper scientific discourse. Popular Science moves in reverse direction becoming highly visual. Mapping 9900 magazine pages into a single high-resolution image reveals this transition. The animation circle around a part of this image that contains issues published in the first two decades of the 20th century. The change in magazine ownership in 1912 dramatically manifests itself in the sudden jump in the number of images and ads and new layout strategies. However, when we zoom out to see the whole visualization, we notice that this change was already anticipated by the gradual increase in the number of images during the preceding decade.


Popular Science magazine 1872-1922
Data: All issues of Popular Science magazine from the beginning of publication in 1872 to 1906. This visualization uses every 3rd page of every issue (9900 pages total).
Timescale: 1872-1922.
Mapping: The pages are arranged in the order of publication (left to right, top to bottom).



Related projects:
4535 covers of Time magazine, 1923-2009.


Links:

Visualizations of Science and Popular Science in the exhibition Here Not There: San Diego Art Now (Summer 2010) at Museum of Contemporary Art San Diego (MCASD).

The Evolution of Popular Science Magazine over the Past 125 Years, infosthetics.com, 11.22.2010.

A Century of Popular Science, gizmodo.com, 11.23.2010.

125 Glorious Years of Popular Science in One Giant Picture, popscience.com, 11.23.2010.

Popular Science As Seen Through the Ages, vizworld.com, 11.23.2010.

Popular Science escribió la historia, neoteo.com (leading online technology review in Spanish).

125 ปี Popular Science ในภาพๆ เดียว, thaizad.com, (popular online technology review in Thailand).