A number of books about software society and software society is steadily on the rise - and we are softwarestudies.com are happy about this. Here is one more:
The Filter Bubble: What the Internet Is Hiding from You
Eli Pariser (Author)
Hardcover: 304 pages
Publisher: Penguin Press HC, The (May 12, 2011)
Language: English
ISBN-10: 1594203008
ISBN-13: 978-1594203008
See an interview with the author by Maria Popova: The Filter Bubble: Algorithm vs. Curator & the Value of Serendipity, May 12, 2011.
I have not read the book yet - just looked at the interview. As it is usually the case with all popular books which have "How" or "What" in their subtitle, some of the arguments maybe over simplified.. This the challenge of writing about software culture - how can we have an intelligent discussion about very complex algorithms and software systems which, because of their complexity and parametric nature, do not contain "biases" or "ideologies" in a simple 20th century media sense.